“5 million extreme sports athletes and no support – Until Now!”
Toronto, Canada – July 20, 2013 – MXM Nation is pleased to announce the appointment of Brett Johnson as Chief Marketing Officer (CMO). MXM Nation is the online social commerce community aimed at helping extreme sports athletes reduce their costs, increase their visibility and become a top contender in their sport.
In his new role, Mr Johnson will lead the development and implementation of the Company’s marketing strategies to drive continued growth and support its social commerce platform initiatives. Brett is an active member of the start-up community and thrives on the challenges and wins associated with high growth, technology companies. He has served as a Marketing Leader for some of Canada’s largest marketers including Loblaw Companies and GE Digital Energy as well an advisor for several start-ups in the clean-tech, financial services and healthcare sectors.
“Brett has a tremendous track record of success in marketing strategies and branding,” says MXM Nation CEO, Myles Bartholomew. “His perspective on growth strategies for early stage companies and innovative thinking will be invaluable as we build out the next phase of our platform.”
Mr. Johnson is an active member of Silicon Halton, is the Toronto Lead of the CMO Club, and holds an MBA from the Schulich School of Business and a B.Eng from McMaster University.
About MXM Nation
Founded in 2006 as MX Mechanics, the company was established to offer amateur motocross riders support services and access to top level sponsors. Market testing and developments in both social networks and semantic technology provided the opening for MX Mechanics to evolve into MXM Nation. MXM Nation a transactional social platform and represents the evolution of sponsorship for extreme sports athletes. Through our proprietary platform we will drive exposure and visibility for athletes, sponsors, dealers and service providers giving more than 5 million extreme athletes the support necessary to focus on their performance and reduce the high costs associated with their sport. For more information see: www.mxmnation.com