“5 million extreme sports athletes and no support – Until Now!”
Toronto, Canada – January 29, 2013 – MXM Nation Inc. announced today that Michelle Berelowitz has been appointed chief operations officer (COO) for the company. MXM Nation is the online social commerce community aimed at helping extreme sports athletes reduce their costs, increase their visibility and become a top contender in their sport.
In her new role, Michelle will be responsible for overseeing day-to-day operations and ensuring companywide alignment with competitive strategies to enhance marketplace execution and service delivery of MXM Nation’s social commerce platform. Berelowitz will manage technology, operations, marketing, product management and design, accounting and human resources. Most recently, Berelowitz was founder of Your Charity Challenge, a Facebook application, consulted to numerous technology start-ups in southwestern Ontario and was Manager of Enterprise Co-op at the University of Waterloo, a program to nurture and mentor young technology founders through the commercialization process.
“Michelle will play a key role in positioning MXM Nation in the marketplace. A technology start-up veteran, Michelle brings a diverse set of leadership skills, extensive operations expertise and a successful track record that we will leverage across the company,” said Gary Bartholomew, Chairman of MXM Nation.
Ms. Berelowitz holds an MBET from the University of Waterloo, Faculty of Engineering, Conrad Business Entrepreneurship and Technology Centre, as well as degrees in Political Science, Finance and Strategy.
About MXM Nation
Founded in 2006 as MX Mechanics, the company was established to offer amateur motocross riders support services and access to top level sponsors. Market testing and developments in both social networks and semantic technology provided the opening for MX Mechanics to evolve into MXM Nation. MXM Nation a transactional social platform and represents the evolution of sponsorship for extreme sports athletes. Through our proprietary platform we will drive exposure and visibility for athletes, sponsors, dealers and service providers giving more than 5 million extreme athletes the support necessary to focus on their performance and reduce the high costs associated with their sport. For more information see: www.mxmnation.com